Why You’ll Get More Business Working With Your Competitors?
I recently interviewed Al Merschen, CEO of Myriad Marketing. Myriad Marketing is one of the largest travel and tourism marketing, representation and publishing companies in North America. The purpose...
View ArticleIs A ‘Virtual’ Trade Show Better Than Being There?
If a large part of your North American marketing activity focuses on developing and maximizing distribution through the travel trade then participating in low cost ‘Virtual,’ or on-line, trade shows is...
View ArticleWho Else Knows The New Marketing Framework For Social Media?
For anyone who studied marketing we were taught that marketing programs were coordinated based on the 5 P's: Product, Price, Promotion, Placement and People. In the modern world of social media the...
View ArticleHarnessing The Real Power Of Staff – Their Ideas!
As tourism business owners it's very easy to get caught up in the daily grind of running a successful tourism and hospitality business. There never seems to be enough time, enough money, and enough...
View ArticleIs Competition Healthy For Small Businesses?
Should a new tourism venture try and create a barrier to entry so they can prevent other companies from starting up in competition? We were asked this question recently by a member of...
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